White-label chews — what are they? The complete 2026 guide

If you run a pet shop, a breeding kennel, a dog bakery or simply have a community around your brand and think "it'd be nice to have our own chews" — this post is for you. We explain what the white-label model is, how it differs from ordinary wholesale and when it really pays off.

What is white label?

In short: we produce, you sell under your brand.

In practice, you get from us the same product you know from the GRIZY line — the same ingredients, the same drying methods, the same quality checks — but in packaging with your logo, your name and your branding. To the end customer it's a product of "your" brand. For you it's finished goods ready to sell without having to build your own factory.

The industry also uses the term private label — it means practically the same thing, though strictly there are nuances (white label = the same product sold under many brands, private label = a product dedicated to a single buyer). We offer both models.

Who is it for?

Pet shops with their own brand

If you have loyal customers and want to introduce premium chews in your own line (often at a higher margin than on third-party products), white label is the simplest route.

Breeders and breed clubs

Your own chew brand as a breeding gadget or a welcome gift for a new puppy owner — a concrete way to build the relationship after the sale.

Dog bakeries and local pet boutiques

A premium product with recognisable packaging, ideal for a shelf of signature products.

Influencers and lifestyle brands

If you have a dog-owner community and are thinking about your own product line — chews are a low-barrier start. No factory investment needed; good branding and a community are enough.

Who is it not for?

We'll be honest, because we respect your time:

• If you plan to sell <200 packs a month — it won't pay off. The minimum run is usually 500 units per variant, and the margin only becomes attractive at a certain scale.
• If you're after the lowest price on the market — white label is a premium product. We don't compete with 5 zł discount-store chews.
• If you have no sales channel of your own — white label without a distribution channel is a warehouse full of beautiful packs that don't sell.

What exactly can you get under your brand?

• Pig ear, beef ear, apple-tree root, deer antler, beef pizzles, beef tails, lung, liver — the entire GRIZY range.
• We design the packaging together — we can use your visual identity or propose our design in your colours and logo.
• A label compliant with Regulation 767/2009 (yes, we take responsibility for legal compliance — you don't need to worry about composition, allergens or best-before dates).
• On request: your own EAN, your own producer code, separate batch numbers.

How much does it cost?

We send the full price list after signing an NDA, but for a reference point — the first order usually starts at 3,000–5,000 zł net (depending on the chosen variants and packaging run). Subsequent orders are cheaper, as the print set-up costs fall away.

Billing is transparent: the product's unit price + packaging cost + optionally the cost of graphic design if you'd like to use our team.

How to start?

1. Write to us at info@grizy.eu with a brief note: who you are, what you sell, what scale you estimate.
2. We sign an NDA — you receive the full price list and options catalogue.
3. We discuss the design — our designer prepares a packaging mock-up.
4. Approval and production — typically 4–6 weeks from artwork approval.
5. Delivery to you — with full documentation, shelf-ready.

Questions about white label? Write to us at info@grizy.eu — we answer every email, even if you're only at the "wondering whether it's for me" stage.